The last two posts here were parts one and two of the core idea that drove this blog discussion to begin several years ago. I am passionate about the subject because I know a little about how content has been monetized in the US for many decades but, more important is how this exercise is part of a very basic freedom offered to us as part of being Americans.  I write it for everyone but the story can and will take different turns for different nations as social mood turns everywhere.

Part three in this series gets into the granular picture I see developing for the US. Again, this view was developed by me using what is called aggregate social mood and it comes from learning the socionomic model and adding that to real world experience. It is a pretty straight forward set of ideas that is about a book's worth of new thinking.  In part three of this post I suggest how the digital transaction for content has altered perceptions of value to the extent that the structure of content markets will be altered as social mood corrects in years ahead. This is big picture thinking and is very important to most businesses that use the ad based business model. I do not think anyone appreciates the enormity of th coming changes...kind of like in early 1999 even after broadcast properties and others had drastically consolidated anticipating change following Clinton's 1996 Telecommunications Act but, before the greed went way too far.   I submit that right now is a lot like that time, only different. 

Rather than study part three as a highly specific forecast, try to see the broad suggestions as you might like exiting one highway and merging onto another. What I suggest in the specific diagram can take us (collectively) to many new places and not just one dominant super business/platform which seems to be the misguided goal right now.  Every market can be re-imagined in any number of ways. Put the customer first, really first, and not just saying so, and then there will be many new opportunities to profit. I submit that when enterprises see opportunity lacking, there is either too much competition or the true needs of customers are being ignored somehow. Focus on the customer and not on gaining permanent exclusive access to a narrow channel serving those customers.  That era has already ended. 

Part 3 is posted now over at my trend site, The Root Trend.