A deeper view of iroM

The latest post on my main blog, The Root Trend defines how I came up with the idea I call the (industrial) (r)Evolution of Media over several years.  In the past two years since pointing the domain here, the search listings for this historic period reference have expanded a lot. Various people write about the same named topic from many different perspectives. I've taken the time to detail the specific analytical method that was the genesis of the idea over at my main trending blog. iroM, as I call it, is not about sound bites, yet but, it offers a big reservoir of insight to the social change affecting media businesses. I believe it is more than a great idea. It is a detailed plan for modernizing the advertising based business model for content companies based on social trends we can see unfolding right now. And while I have not detailed these models as yet, they are on the way. Timing is everything.  In the meantime:

If you are one of the few who needs to dig into the analytical method I used to develop this forecast, click through. I always look forward to talking about it in the context of social mood with anyone interested. If you do click through and read and find you are interested, I encourage you to subscribe to the journal, The Socionomist. See the link in the right column of The Root Trend.  I believe that a basic understanding of this social trending model will be a big help to many businesses in the coming years of social change.  Dave