It was June 2007 when I first noted the trend I use as the name of this blog. That post over at my other blog began a category of posts and those led to this blog in August of 2008 and by that time I decided it would be a good idea for a book, never having tried to write a book before. The past year has been something of an internal wrestling match for control of this idea. What matters more? A description of a likely set of destinations for the business of media or a thorough discussion of the whys behind that reasoning. And while it is easy to suggest both are necessary, the amount of work and reading that would require from both of us may not be the best way for me to launch this project in book format.
Since beginning this discussion I have offered a breadcrumb trail of important behavioral threads that make up the big picture of this subject -- Where are we (collectively) taking our media tools as a nation?
In the spirit of the New Year here is a list of the posts I think matter most from this past year along with the promise that I am on track to launch the first part of this project as a book later this spring. The initial effort will focus specifically on the business model for media enterprises and how it must change in detail. Each of these posts will be represented in the book and sewn into the big picture appropriately. Up to this point I have left it all somewhat disjointed because of the wild west (frontier-like) feel to the world of content these days. What is proper attribution for ideas to one person is completely missing in another. We live in unique times and on the edge of a huge wave of social change (that has not happened yet). From this perspective, this wild west dynamic is an inconvenience to be managed. The human capacity to share is muted by the human capacity to take. Both live in abundance on the web and are an important part of the social energy that will get us to where we are going with media.
Where are we taking media and how will that change the business of media? Here are the posts worth reviewing from 2009 and a promise that the first edition of the (industrial) (r)Evolution of Media will discuss why and how the business model will change in the years directly ahead of us. The business of content is both a good and important business and it can be made profitable if we are willing to change like the blacksmiths ultimately became mechanics and engineers (among other specialties).
(listed in reverse chronological order)
The Cable Bubble through the lens of media's dominant trend
The Search Business Offers an Important Lesson For American Media Companies
What Single Social Trend Matters Most to Media Enterprises (& Marketers) Today?
Getting Media Companies to adopt Better Metrics requires honest discussion (part 3)
What the Viacom-Google-You Tube suits are telling us (entering year three)
What characterizes the qualities of "partnership" during a social correction?
What does it mean when business models of venerable industries break down?
Happy New Year!
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