there's a new post up on the Root Trend site that borrows the three posts below about Better Metrics and describes the business need from a broader social trending perspective. All of this is being processed by Americans right now. The subject of "Free" is popular now not just because of Chris Anderson's new book. Like most subjects, when you relate it to the topic of social mood, even tangentially, it requires an adjustment in your perspective of events. I believe that because of the social trending patterns resulting in what I call the (industrial) (r)Evolution of Media, that "Free" must now be much more carefully defined. When this is done the result will hold considerable (actionable) value.