Great article about the evolving use and development of new marketing metrics in today's NY Times: Mining the Web for Feelings, Not Facts.  In the Better Metrics post part III (july 23rd below), I observed how marketers are instinctively searching for better ways to gauge the 2-way communications now possible with their market(s). Industries like old-media enterprises that are dragging their feet to modernize, as if this is justified for any reason, are becoming more irrelevant with each passing successful example from the digital universe. It's not punishment; it's competition. It's all about feedback, the more objective, the better.