I choose to look at media very broadly, as a societal tool, because doing that
allows me to appreciate how people (as a group, not individuals ** very
important) in general see themselves in relation to the tool they created, and
how they are evolving it to meet needs over time.
Go all the way back to the first third person stories shared around the campfire and then begin moving
forward in very large chunks of both time and events related to media's development. The FCC licensing of airwaves created a seemingly enduring
social structure that damned up creativity for decades. right? And rather than getting
stuck on any one point, keep flying forward focusing upon the smaller increments
now because we are in the midst of a social revolution where time relationships
are changing and incremental events speeding up.
Media, the tool, is universally attached to human progress and conforms to the largest social trending cycles we can view...suggesting longer
legs of individual trends (from a socionomic perspective) as we work our
perception of these events from largest to smaller in viewing its
progress.
so what?
