The Era of Choice is a name I use for how our acceptance of the internet is changing market demand for content (media) of all kinds. For many decades we took what we were offered and scheduled our lives according to the constraints of programming schedules. The last ten years has confirmed that if the consumer of content is organized, then they can both ask for and get the content they want, when they want it. This is not a small detail, especially as the number of modalities available increase. This general social impulse goes well beyond how we use content in our lives. The pervasiveness of this era (this impulsive behavior)is important to appreciate as marketers. A major evolution in collective social behavior is following that will reshape many social dynamics we often do not think about but, especially the entire broad vertical of businesses serving these content needs. That much of this may be obvious is not enough. An enterprise must look deeper in order to make decisions about how to serve changing needs. This blog is dedicated to the discussion and understanding of why media enterprises will evolve in the years ahead and how the larger social trending dynamics are shaping our next steps. (link to The Root Trend )
The subject of media matters to me because I worked in the industry between 1988 and 2003. The subject matter of this blog is very big picture and looks at how the social trends at work right now deserve to be seen from their long term nature before looking at today's short term issues. Just telling you <here> how important one aspect of these immediate trends are right now is meaningless in terms of helping to develop lasting competitive advantage, as the (industrial) (r)evolution of media continues. It is not about telling the future either. Seeing the big picture allows us to capture the essence of social momentum and when that is seen clearly, we can move more effectively into the present with our decision making.
The reason for this blog is to put into context why the market has changed and will continue to as the post Boomer generation(s) makes their mark on our culture. If you are a decision maker (or related) in any aspect of the media universe right now, understanding the interaction of these long term social behavioral impulses will allow you to make shorter term decisions using emerging media trends in a way that is much more likely to foster competitive advantage. I hope you will join me in the conversation.
Some of these initial posts may have been brought over from my site called The Root Trend. It is more of a published journal covering too broad an area, and this topic became a theme there and is now broadening out to be its own discussion. There is no shortage of material and this is a very worthy discussion because it matters to every business in the US, not only media companies.
Drop an email anytime with specific questions. Dave
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